Chrysler: Got it For Cheap

14 May
2007

2007_Chrysler300_LW Chrysler sold to Cerberus Capital Management for $7.45 Billion. The deal has been noted as far cheaper than projected. There is also concern from union workers and the stability of jobs as well as continued production of popular brands marketed to urban markets such as Jeep, and luxury sedan 300 & 500 series. This morning, DaimlerChrysler announced the Cerberus deal. An affiliate of Cerberus will acquire 80.1% of Chrysler, while Daimler (sans Chrysler) will retain 19.9%. Daimler will benefit from shareholder perks and fewer responsibility. With mergers as always, the weaker brands always die, but customers are asking for more trendy vehicles and eco friendly hybrids.

[NPR: Q&A: Under the Hood of the Chrysler Deal]

[Washington Post- Daimler to Split With Chrysler, At a Cost]

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