The 2025 Bayou Classic featured Grambling State and Winners – Southern University.
The Bayou Classic hosted in Louisiana, extended their HBCU media‑rights deal with NBC through 2027. There is no public detail on revenue of the event to date. Estimate ticket sales alone should fall between $3.8 –$5.7 million.
Major brand sponsors:
Procter & Gamble was the presenting sponsor of the 52nd Annual Bayou Classic, featured across game and Battle of the Bands promotions.
ExxonMobil sponsored the 2025 Bayou Classic welcome press conference and STEM Fest, with branding around those events and related promotions.
BEVEL (grooming brand) publicly promoted itself as a sponsor of the 2025 Bayou Classic in pre‑event advertising.
Grambling’s and Southern’s alumni associations also sold Bayou Classic sponsorship packages for their own events that weekend, giving additional paid promotion and recognition opportunities to organizations supporting school‑specific functions.