There hasn’t been time to dissect and watch Heart & Hustle Season 2. From the trailers, it looked less intriguing and it’s clear, Discovery or OWN got all the watch data to make Latorria the star, placate the narratives for all the church aunties, and build plots around dysfunctional insecurities. The viewership they are entertaining, seem like the type of women that got fired from federal jobs, now stuck at home now watching their premium cable packages. It’s not surprising that the upward mobile women of the show are now considered the villains. The only story line that implements growth from where they started to where they can be is Roe. Labrina, Muneera, and this new girl Ashely easily depicted as the mean girls, yet labeled un-relatable and boring for a show who’s instruction to cast heart AND hustle. A show depicting Black successful women, their family, and courage in business has a demographic viewership that thinks anyone possessing those attributes is boring. Eeek. Based on that baseline, I guess the measure is now who follows Heart & Hustle.
OWN Your Sh!t
As with shows like Ready to Love, depicting Black women with confidence is a spiteful reminder for the introverted cliques festering within Black women spaces. This means, girls who rely on turning drama into business instead building, becomes the group that the culture relies on to dictate distain, status and collectively apply favoritism. Seriously OWN execs and their staff love themselves some bummy tropes. They hate honest “hood” girls, and assume all attractive Black women are hoes, only gaining professional wins by sleeping their way to the top. Intelligence and balance is “boring”. For that reason, its been a slow no. I guess its voyeurism on the terrible behavior we’ve seen or been victim of when in the throws of toxic educated Black women syndrome setyinh its targets on who needs to “taken out,” for the office White lady. As apposed to the reformed Hood Ni**ga looking to humble the popular Black man in a riveting drug dealer show. This show has now become a gladiator ring of latest Black class-civil war. Who can handle success, while dodging those who attempt to gatekeep, all while hating outside the club.
Bad Business Might Be The This Season’s Plot
This is mere speculation but, it feels like after the first season, when the others saw how successful some of the other women were, there was assumption of access, entitlement, and weaponizing new friendships for financial gain. The ones who believed in self-preservation saw the red flags, shut shit down, and avoided phonecalls, launching the whole “not on my level quibs”. What we are seeing are phantom fights based on the resentment of those “NO’s.” We missed the failed business follow-throughs behind closed doors, with the 2014 e-mail gate causing some hell no’s in some cases.
The amount of slick ass comments from the first season are suddenly moot and anything this season is fair game. Real Karen sh!t btw. You’d be surprised how those who are used to getting things because of who they are, really do assume they can by-pass investor frameworks, and simply get free money, without meeting requirements. Basically a bunch of tantrums by the entitled vs the mud kids. 30 years in, its feeling like entitlement is this new super saiyon level, of bougie psychosis. I just know Latorria better not burn Roe in business, cause her restaurant didn’t make it, and if she uses Ro, like she did Ms 2014, where its bad blood, Roe might regress into trusting women alliances. That or beat her ass.
Seeing Labrina’s mindset, maybe she was more upfront and honest about that “No” than say, Muneera. Alana probably thought she could get more business without exposing her real issues, and ended up exposing more than she could handle. She seems like a bit of a control freak. The TV execs probably pushed Chloe to host her own wedding, but her dude not being upstanding enough, is fcking up the fantasy. He’s more than likely being young and outside, and its backfiring. Labrina, being about her hustle is making her seem harsh, Muneera being all Heart, and apparently too soft according to viewers who barely hug their own daughters and peel grapes for their sons. And Roe, might be the only Heart AND Hustle, displaying mistakes and at least trying in both scenerios on camera.
Latorria, is not looking good. At all. And the way Latorria is triangulating on Labrina, in the way she did Muneera in the first season, its making her look like Gone Girl. The problem, the Latorria and Labrina dynamic was pretty popular in Black schools where the teacher’s pet was the daughter of a principal or the school secretary, retroactively bullying the “hood girls.” They’d lie on the hood girl, be jealous (over a boy or secretly attracted to them) and then the hood girls would end up beating these girls asses, and look like the villain.
All the adults would see is the teacher’s pet laid out on the cafetorium floor, not knowing she was the real manipulator. And the hood girl who be marked for life, having very little regulation. Now grown the teacher’s pet isn’t as successful, washed and sort of a hater, seeing the once hood girl, glow up and they’re right back at it again but, with a national commercial playing between the beatdown.
On Line
Does it matter that a lot of these girls are Divine 9 status? Because thats why the first season was all Big Sister All-MY-TEE. Not calling out their sororities but, maybe thats why the first season was presented so Eat Pray Love, but behind the scenes the online comments triggered them and they lost the plot.
I’d personally watch Black men in business with their wives and girlfriends but, reality TV dudes become straight up weirdos. All that damn crying and “generational wealth this and that.” The show would probably be cringe and half of them would be arrested from PPP loans within the first season.
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