Chloe Cook is presented on OWN TV/Discovery Network’s Heart & Hustle: Houston, that premiered in September 2025. Her registered business is Chloe Cook Events LLC, and in good standing.
Chloe’s presence on the show is overall very polished and formidable to her reason for being on the show as a Event & Wedding Planner. She is believable but, the show itself had not done a good job of fully showing her true element.
Business Social Media – Instagram | Facebook | Weddingwire
Brand to Person
Chloe ‘s brand to person representation on the show is very strong. Her clothes and attitude on the show equates “having her shit together” (HHST). She appears in the assigned get-together’s, with tunnel vision showing she’s just left intense work, and subtly overwhelmed. This shows she actullay has something to do and the show is merely an added responsibility. That “here we go” impression prove’s she is actually working and as the show is in its first season, the discomfort of being on camera is less of an issue and more of an investment to her current business. When I see Chloe I believe she is her brand. There is a strong social media presence but no formal website for Chloe or her principle business. Online, it shows Chloe host many Houston area events, so her presentation of fun-time is very “on brand.”
Legal Liability
Chloe’s legal liability is less than 50% but the show presents her as lick, based on the “Cougar” narrative presented on the show. This means the widow’s actions (dating and flirting) with younger men could result in potential sexual harassment suits or hanger on-ers that may deplete her resources, impact her professional burdens, and vary her focus, allowing her to not evolve. Chloe herself, show high professionalism. The issue with reality TV shows, there is a lot of behind the scenes engineering to help bring messiness to the forefront. Her overall presentation doesn’t seem like self control is an issue and that perception could simply be to fulfill the needs of the OWN TV demographic. OWN’s viewership are Black women between the ages of (25 and 54). Overall , the social expectation to inundate Black women with drama and messiness for entertainment is a 30+ year agenda to keep them in a professional box, un-serious progress, and unfocused goals. Without that edge presented it might be hard to translate Chloe to viewers, beyond her personal life.
Business to Show (B-t-S)
The Business to Show outcome is low. Until the Season 1, Episode 7 · The End of an Era event for La’Torria was the first time we saw Chloe revving up to do what she did best but, La’Torria did not do a very good job utilizing her expertise, instead dampening Chloe’s input. She’s been used as a catalyst for hard conversations and realities of the show’s cast, unapologetically, pointing out the obvious. While this may be great for low brow entertainment, the type of “paying” clients Chloe looks to earn, she would have to decided with OWN and Discovery TV how to have more control over her image. Being harshly honest with the intent of improvement, is a personality that presents with her business but the show hadn’t shown that business to show presence, yet. It would be good to see if this mentality translates to her staff as a training module for herself and for viewers to learn how her expectations translate to her success.
Overall the show may not be culturally-aligned with what has been engineered for over 40 years of Black women’s expectations of evolved professionalism vs reality of capabilities and leverage in the workforce. Chloe could be the one to force women, specially Black women to understand the layers of a type of Wilhelmina Vivian “Wanda” Slater or Miranda Priestly, and the representation of harsh polish with a level of personal empathy missing from many professional Black women who conflate the two.
Investment Potential
Potential is based on Chloe Cook Events benefiting from a Heart and Hustle spin off show, matching the David Tutera, My Fair Wedding style show to really get into how her event planning business runs. This would increase her visibility for event projects beyond the Houston area. With connections from cast mates, Chloe gains the most if the other cast mates abilities match Chole’s high standards of upscale presentation.
Investment of $250,000 to develop a pilot, with supplemental staff and resources needed to handle higher price point clients, outside of the State of Texas.