Heart & Hustle: Houston, S1 Profile – Roe

Rosea “Roe” Grady-Pichardo is an entertainment & hospitality consultant with a registered Texas business, ORGANIZED CHAOS GROUP LLC. Roe is presented on OWN TV/Discovery Network’s Heart & Hustle: Houston, that premiered in September 2025.

Roe’s presence on the show is overall very driven and ironically shy when presented around the other women, but dominating around male peers. Her professional input on being the front and back house of Houston nightlife clubs and restaurants on the show is clear and moderately shown in action. She is green for TV, but she seems to gain the most from show exposure, expanding her reputation as a reality TV star with opportunities to convert show exposure into greater business deals.

Business Social Media – Instagram | Instagram

Brand to Person

Roe’s brand to person representation on the show is strong. Her attitude about money and business is strong, but Roe is in transition, moving from a background strategist to a strong foreground brand in her own right. She’s entering an uncharted territory that creates uncertainty and may impact her overall confidence if the money doesn’t land as fast as the prior work. Every business person has to endure this point in their career, and those who coward out usually speak negatively of those who choose to stick through that humble era, the natural tribulation of professional evolution.

Roe is at the point Chloe more than likely was in her career that affected her professional growth and time with her family. Roe’s relationship with Chloe could very well teach her what not to do and lean into her feminine strength. LaBrina can be a wonderful source of empathy with realistic standards, while Muneera’s influencer experience can detail how she decides to present with corporations, when making that next step for brand expansion. Roe’s social media presence is more on the personal side, and she will have to decide now if her personal space should simply be the brand, with her business as simply a formality for transactions. The show can provide her with the exposure needed for influencer awareness and collaborations.

Roe’s brand to person representation on the show of boss-chic is “under construction,” but it’s more of a downtown high-rise, with cranes in the sky rather than a single home bathroom reno.

Legal Liability

Roe’s legal liability is a high 86% but not by her own actions. Her professional affiliation with famous men, especially those who constantly engage in illegal business practices, creates uncertainty. For celebrity men, especially Black ones, they are just as sloppy with their illegal business moves as baby mamas are with their partner choices. Because there aren’t harsh penalties when they move dirty, the people who help them in business usually end up becoming collateral damage. And Roe feels like i\a tunnel vision type of worker that can leave her vulnerable, not learning about shady business practices until it’s too late.

A lot of Black celebrity men come with questionable management that ensures the meal ticket always stays out of jail, and if no one gets paid, they do. That means anyone not apart of that agenda can get left holding the bag, and Roe, using affiliation as her worth, can end up caught up by others reputation and negligence. Hopefully, the show can bring her to the forefront, stopping any exploitation of her skills and preventing professional abuse.

Business to Show (B-t-S)

The Business to Show outcome is medium. Roe was very verbal about her business ideology on the show, but we didn’t see her fully work in her environment. Yet, it was clear from the first episode that her observations of the La’Torria restaurant launch flubs, she’s willing to be honest, be the best, and make sure her clients are the best. Roe noted glitches even before it was filmed, and her brain was processing everything in the establishment as soon as she walked in. She knows her shit, and from the scenes of her resigning from her prior job, she’s more than likely underutilized. Proof, La’Torria failing to involve Roe with buying into her restaurant, only to learn La’Torria later conceded her restaurant by the end of the first season. And even with Roe’s resignation, it felt more like she was better than the operating performance capabilities, and realized she couldn’t force greatness. Roe, being used to the background, will probably flourish if allowed a second season run. She appears to be a quick learner and knows the value of being on the show, finally providing proof of her contributions.

Overall, the show probably hoped Roe would bring Love & Hip-Hop level drama. From the gold chains and black turtlenecks, they wanted her to present “street” but, she shows she’s more than that. Her being bark with no brains is a gross misrepresentation. She’s smart and calculating. Possibly being around the women with positive intention could be her catalyst. She admitted she was looking to soften her image, but she’s in a very exciting phase of having control of what type of business person she can become, using the show as a learning tool for herself, she could turn into a brand in itself, self-care.

Investment Potential

Potential is based on Roe herself more than any current business endeavors. Investment potential would need about 2-3 years to have a stronger reality TV presence and involve more with influencer culture, as seen with castmate Muneera. Roe has the potential to provide brand collaborations with liquor brands, creative directions for festivals, and book/podcast content about her self-care journey. While restaurants could be in her future, investing in Roe herself would benefit now, with later restaurant group investments in partnerships with local chefs and pop-up shops, in 2-3 years.

Investment of $50,000 per year, 10-20% earnings for 3 years ($150,000) to assist with an image/wardrobe upgrade; supplemental staff used for planning engagements, content development, and media training.