Gen Z has prided itself on being an evolved generation that sees beyond race, gender, sexuality, and open towards non religious acceptance. But, many have also been exposed as possessive, territorial, and justifying activism to openly discriminate. In some cases weaponizing cancel culture over incidents they’ve use to promote personal agendas, while continuing discrimination themselves in places of business.
When looking up the discussion of the early years of Tiktok’s extremely hostile and bias algorithms against Black content creators, or non Black BLM protestors; Latino residents collaborating with the police to racial profile Black people heading to work, the store, or jogging in Chicago, during George Floyd riots, there is a disturbing pattern, it’s completely justified or ignored by the very same people who decry White racist behaviors.
Read – https://www.businessinsider.com/a-timeline-of-allegations-that-tiktok-censored-black-creators-2021-7
The discussion and opinions of fixing racial profiling is predominantly controlled by non Whites, Latinos, and even Self Hating Blacks used as baselines to ignore the data of discrimination actions not practiced by Whites. And while it’s in style to shit post about White behavior (because it is over top again), most non Whites share more space with other non White races. And if hostile behaviors by non Whites aren’t honestly discussed, businesses need to understand this poorly reported issue because it’s affecting many stores bottom lines.
For some reason the negative impact of business sales facing non White discrimination is not recently researched or widely discussed in formal journalism post 2020. You hear about profiling incidents but the audience is left assuming it’s a White person who was the villain.
The recent behavior of Non White Young Adults using racist White acts for outrage/clicks and marketing the disparity narrative of Black people in America for personal clout has been popular post 2020. What’s wild, despite their social media persona of caring about equality, the recent increased encounters from younger non Whites mean mugging; reporting Black shoppers presence in places they feel Black or Darker citizens don’t deserve to exsist in, the inclusivity has become cap.
Read – https://www.blackenterprise.com/latin-gangs-in-chicago-attack-black-protesters-to-assist-police/
There have been details of grown Black professionals in public spaces or stores that Gen Z see a space as “White branded” only complain about seeing Whites “appropriating” international stores but, will continue to present distain and hostilities when seeing Black shoppers with clear means and membership to participate.
Read – https://calmatters.org/projects/california-black-population-exodus/
The issue creates a disfunction where the Black shoppers who can afford to shop at these stores, receive absolute respect from the busineses themselves, until they engage the shoppers, whom become combative and accusatory because clearly Black people ain’t shit (according to these Race Warriors). The irony these same people have been exposed online for speaking on racial issues for monetary gains but, expressing combative behaviors that disrespect stores ability to respect all of their shoppers and patrons equally.
Read – https://www.vox.com/the-goods/2020/4/28/21239065/emmuhlu-n-word-mattia-polibio-chase-hudson-tiktok
So what is a business to do, if they have no issue with race but the shoppers who frequent their store does? If the constant hostility and police drive by’s in their parking lots, scare away strong consumers, eventually this starts to affect the confidence of the Black shopper who can afford the store but, simply sees the establishment as not safe enough to frequent. How can you correct a consumer who hides behind the public narrative to only call out old White shoppers, the sole racist? Is the dialogue of protecting the marketing of Gen Z activist, as a post racial, more inclusive shopper strong enough to lose customer loyalty rooted in bias?
Read – https://www.essence.com/news/black-doctor-racial-profiling-united-community-bank/
Here is the most toxic aspect of this, what if a Black person scares off patrons or see’s other Black shoppers, and creates paranoia about them to the store? How is a White or Non White business supposed to handle that one in viral pretext?
Since 2020, the need for the younger generation to be the new face of activism has been lucrative for CashApp and GoFundMe but, the responsibility to walk the walk, isn’t going to be a reality until businesses start to protect their consumer relations and growth with race, from those who customers that can’t shake the notion of an upscale Black consumer even existing.
We’re conditioned to assume only White people can be racist. But we’re also allowing economic progress to be derailed by groups who have no issue being tiktok rich, while dictating the how Black dollar is spent, contradicting the equality narrative the next generation racist see no color.
Read – https://www.thedp.com/article/2025/10/penn-student-racist-video-investigation