LVMH is handling the potential sale of specific luxury brands, such as Marc Jacobs and Fenty Beauty with extreme confidentiality [Source]. What is known, JP Morgan is currently the financial advisor for Marc Jacobs and Evercore handling the potential sales with Fenty Beauty. Take note, Fenty Beauty brand earned $450 Million in 2024 and $600 Million in 2025, with a $2.8 Billion in valuation at a time celebrity cosmetic brands were cooling down. With Fenty Beauty recently winning an innovation acknowledgement by Time Magazine [Source], it is seen as a significant LVMH investment loss due to its growth potential but, its sale could provide greater balance for its Spirits losses due to tariffs.
Read – https://time.com/7323640/25-iconic-inventions/
In 2024, LVMH sold off Off-White to Bluestar Alliance, shedding celebrity based partnerships earlier. And the current changes to tariffs, LVMH had a 3% loss in Q1 [Source] with tariff limitations exposing the not so luxury process of luxury brand manufacturing. Unlike Off-White that was unloaded in 2024 before the tariff changes, the cosmetic line Fenty Beauty, has seen gains were LVMH has seen losses in 2025. Essentially the brand growth (beyond cosmetics) may become stifled by LVMH manufacturing controversies and its workshop of new approaches to a post tarrif luxury framework. LVMH still has fashion powerhouses such as Gucci, Christian Dior, and Givenchy.
LVMH’s cosmetic brand valuation in order:
Sephora, is not factored within the valuation list due being a store that simply stocks LVMH brands and collaborative projects.
- Sephora ($10–20 billion)
- Dior Beauty ($5–8 billion)
- Fenty Beauty ($2.8 billion)
- Guerlain ($1–2 billion)
- Givenchy Parfums ($1 billion+)
- Benefit Cosmetics ($500 million–$1 billion)
- Fresh ($300–700 million)
- Make Up For Ever ($300–700 million)
- Acqua di Parma ($300–700 million)
- Maison Francis Kurkdjian ($300–700 million)
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